From the beginning, humans have invented gods — not just out of fear, but from a deep psychological need to believe that somewhere, someone could help.

These gods weren’t abstract ideals. They were actors. Every culture created its own cast of divine characters, each shaped to match the needs, fears, and hopes of its people.

UX designers often talk about “advocating for the user.” And that’s true — but incomplete. Because the best UX work doesn’t just serve users. It advances business goals.

When you position your work as just “supporting usability” or “making things pretty,” you sideline yourself as a creative auxiliary. But when you lead with a clear design principle rooted in a business outcome, you become a partner in the company’s strategic progress.