UX Playbook: Mantra, Mantra, Mantra!

One initiative. One mantra. One narrative. One outcome.

The Problem: You Can’t Design Strategy with Screens Alone

UX designers often talk about “advocating for the user.”

And that’s true — but incomplete. Because the best UX work doesn’t just serve users. It advances business goals.

When you position your work as just “supporting usability” or “making things pretty,” you sideline yourself as a creative auxiliary.

But when you lead with a clear design principle rooted in a business outcome, you become a partner in the company’s strategic progress. That’s where the UX Mantra Model comes in.