Case Study — Breaking the Cycle and Shipping the Product
How I helped bridge a bold design vision with the reality of shipping a product to real users
A visionary product in need of a launch plan
I joined a product team working on a long-anticipated mobile expenses app — a cornerstone of our ERP suite — driven by a bold vision called Touchless Expenses. It promised a consumer-grade experience using real-time transaction data and automation through a unique partnership with JP Morgan. The design was ambitious, forward-looking, and had been carefully shaped through years of iteration and deep executive involvement.
The product had benefited from the creativity and dedication of designers before me — each building on the vision and adding important insight and depth. What had emerged was imaginative, polished, and clearly aimed at delivering something exceptional. But as the team approached the first pilot launch, a key question emerged: was it buildable?
