So you wanna keep your design career alive? Here’s the brutal truth.
Let’s not dance around it: the design world is changing fast, and not in that “ooh, fun new trends” kind of way. More like “entire job categories are evaporating overnight” kind of way. And if you’re still operating like it’s 2015 — crafting pixel-perfect screens, polishing design system documentation, or fighting for the best shade of gray in your component library — you might want to sit down for this.
Case Study - Pivoting to Save a Doomed UX
The design for guided resolution was elegant and innovative. The team had envisioned a chatbot interface with custom GUI cards presenting expense data through branded illustrations—enabling glanceable identification and fast recognition. The prototypes were compelling, and stakeholders were excited.
Just before launch, the design was killed.