When Arlington County chose to replace its legacy content management system with something less expensive, more efficient, and more effective for its official website, it was agreed that a long-overdue redesign was finally feasible.
I led the design and content effort, undertaking a systematic audit of content, search logs, web traffic, and historical user surveys, in tandem with new outreach to users and stakeholders. Weekly meetings were held with all key stakeholders to ensure they remained directly involved and supportive of the effort.
Over the course of six months a series of designs were developed, presented, critiqued, and redesigned. Simultaneously, a new information architecture was developed that simplified the existing content and navigation, validated through a series of exercises and tests with real users and departmental stakeholders. Real working prototypes were used as often as possible to ensure our solutions were the best possible.